Mark Cushing: The Influential Figure Shaping the Future of Veterinary Medicine
- Dr. Zeke Zekoff
- May 5
- 2 min read
Mark Cushing, a lawyer and consultant, has become a central figure in the evolving landscape of veterinary medicine over the past two decades. His influence spans various areas, from advocating for telemedicine to pushing for the creation of a mid-level veterinary professional.
Cushing's involvement in the veterinary field began with his successful lobbying efforts on behalf of Banfield Pet Hospital regarding pet microchip standards. This victory led him to establish Animal Policy Group, a consultancy firm that advises companies, veterinary schools, and other organizations on navigating the political and commercial aspects of the veterinary industry.
Cushing is a key player in the push to expand veterinary telemedicine, arguing that it increases access to care. He co-founded the Veterinary Virtual Care Association to support this cause. His advocacy has led to legislative changes in several states, allowing for the remote establishment of the veterinarian-client-patient relationship (VCPR).
Another significant initiative Cushing is involved in is the establishment of a mid-level veterinary role, similar to physician assistants or nurse practitioners in human medicine. This effort aims to address the shortage of veterinarians and improve the efficiency of veterinary practices.
Cushing's influence isn't without controversy. He often clashes with the American Veterinary Medical Association (AVMA), which expresses concern that his initiatives could lower professional standards and prioritize corporate interests. Some critics also question Cushing's motives, suggesting that his advocacy is driven by financial gain.
Despite the criticism, Cushing's impact on the veterinary profession is undeniable. He has played a crucial role in the development of new veterinary schools and continues to advocate for changes that he believes will improve access to and the delivery of veterinary care. Whether viewed as a visionary or a disruptor, Mark Cushing is a force to be reckoned with in the veterinary world.
Comments