The Veterinary Virtual Care Association's 2024 Industry Report
- Dr. Zeke Zekoff
- Apr 29
- 1 min read
The Veterinary Virtual Care Association (VVCA) has released its 2024 report on the state of veterinary virtual care in the U.S., U.K., and Canada. The report highlights the increasing importance of virtual care in veterinary medicine, driven by the need to improve access to care and empower pet owners in their pets' healthcare journey.
Key Findings:
Increased Utilization: Virtual care is transforming how pet owners engage with veterinary services, offering remote consultations, real-time health monitoring, and timely guidance.
Access to Care Concerns: The report emphasizes that access to care is a primary driver for adopting virtual care, addressing issues like financial limitations, geographical distance, service availability, and staffing shortages.
Regional Analysis: The study analyzed virtual care data from the U.S., U.K., and Canada, revealing differences in the types of cases reported and how they are classified.
Symptom Management: A significant portion of virtual care consultations involve pet owners seeking help for symptoms of illness, indicating a potential shift in how pet owners approach initial veterinary care.
Virtual Care Models: The report distinguishes between guidance-oriented models (focused on assessing urgency) and treatment-oriented models (offering remote diagnosis and treatment), highlighting their different roles in veterinary care.
Conclusion:
The VVCA's report provides valuable insights into the evolving landscape of veterinary virtual care, highlighting its potential to address access to care concerns and improve pet healthcare. The findings emphasize the importance of understanding regional variations and service delivery models to optimize the integration of virtual care into veterinary practice.
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