Virtual VCPR: A Case for Modernizing Veterinary Care
- Dr. Zeke Zekoff
- May 1
- 2 min read
The Veterinary Virtual Care Association (VVCA) offers real-world case scenarios to illustrate appropriate situations for establishing a virtual Veterinary-Client-Patient Relationship (VCPR). These examples aim to help veterinarians and their teams understand how telemedicine can be effectively integrated into practice.
Case Example: Benji's Itch
In one scenario, Dr. Amie Jones, an experienced veterinarian, receives a call from John Edwards, a new resident in town, whose dog, Benji, has developed a sudden onset of severe itching, hair loss, and sores. Dr. Jones informs Mr. Edwards that she cannot help him without an existing VCPR and that the clinic has no available appointments for eight weeks.
The Dilemma and Consequences
This situation presents a dilemma. Benji would continue to suffer, potentially developing a more severe infection. Mr. Edwards might resort to seeking help at an emergency clinic, incurring higher costs, or attempt to treat Benji himself with online advice. He might also become dissatisfied with Dr. Jones and the veterinary profession, posting negative reviews on social media. Dr. Jones and her team could experience increased stress and frustration, potentially leading to burnout.
A Better Solution: Virtual VCPR
The VVCA proposes a better scenario: Dr. Jones establishes a virtual VCPR with Mr. Edwards and Benji, allowing her to examine Benji remotely. After obtaining Benji's medical records, Dr. Jones and her technician conduct a virtual exam using real-time video, observing Benji's scratching and the affected area. Dr. Jones suspects flea allergy dermatitis, which is supported by Mr. Edwards's observation of fleas.
Treatment and Follow-up
Dr. Jones is able to prescribe flea medication and other allergy medications. She also advises Mr. Edwards on environmental control measures. Follow-up telemedicine visits are scheduled, and an in-person appointment is made for eight weeks later. Dr. Jones charges for her services and gains a loyal client.
Positive Outcomes
Mr. Edwards is grateful for the care, and his social media posts are positive. Dr. Jones can provide better care, compensate her technicians fairly, and improve staff retention and morale.
Disclaimer
The VVCA emphasizes that these scenarios are examples and that veterinarians should use their professional judgment. Virtual care relies on observation and available tools to inform clinical decisions.
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